Aero offers semi-private jet flights booked by the seat, departing from private terminals with no lines or crowds, to a curated set of premium leisure destinations.
Oddone was invited by Aero to evolve its visual identity to enhance the perception of luxury and refinement while maintaining the brand's warm feel. The solution features a minimal and carefully crafted system that scales across all brand touchpoints — 2019 / 2024–2026
Aero offers semi-private jet flights booked by the seat, departing from private terminals with no lines or crowds, to a curated set of premium leisure destinations.
Oddone was invited by Aero to evolve its visual identity to enhance the perception of luxury and refinement while maintaining the brand's warm feel. The solution features a minimal and carefully crafted system that scales across all brand touchpoints — 2019 / 2024–2026
As a Senior Brand Designer on Uber's internal team, I helped develop the "Bits and Atoms" global identity framework, a pivotal redesign that transitioned the company from a premium car service into a diversified technology and logistics platform.
My work focused on the visual architecture and iconography, specifically engineering the distinct geometric motifs for the Rider and Driver app icons centered around a universal "Bit" square. We built a highly scalable, generative system that incorporated localized color palettes and patterns for 65 countries, ensuring the brand felt culturally resonant while maintaining a cohesive, tech-driven foundation across the entire mobile ecosystem.
As a Senior Brand Designer on Uber's internal team, I helped develop the "Bits and Atoms" global identity framework, a pivotal redesign that transitioned the company from a premium car service into a diversified technology and logistics platform.
My work focused on the visual architecture and iconography, specifically engineering the distinct geometric motifs for the Rider and Driver app icons centered around a universal "Bit" square. We built a highly scalable, generative system that incorporated localized color palettes and patterns for 65 countries, ensuring the brand felt culturally resonant while maintaining a cohesive, tech-driven foundation across the entire mobile ecosystem.
As Principal Brand Designer at Expa, I provided art direction, executed the logo animation, and developed the dots iconography — part of a highly collaborative team effort — 2025
As Principal Brand Designer at Expa, I provided art direction, executed the logo animation, and developed the dots iconography — part of a highly collaborative team effort — 2025
Sushi No Ma is an ultra-private, 8-seat sanctuary tucked within an exclusive club in LA.
The visual identity draws inspiration from the restraint of Japanese minimalism, set against the sweeping restaurant views of the Hollywood Hills — 2024
Sushi No Ma is an ultra-private, 8-seat sanctuary tucked within an exclusive club in LA. The visual identity draws inspiration from the restraint of Japanese minimalism, set against the sweeping restaurant views of the Hollywood Hills — 2024
Can Luna is an exclusive seafront villa in Ibiza — a rustic stone retreat set within lush gardens, where local architecture and contemporary comfort meet under the Mediterranean sun.
The property's central stone tower and its squared, modular forms inspired the brand symbol and letterforms. The identity balances rustic sophistication with a refined simplicity, and the palette moves between the warmth of daylight and the depth of night — 2025
Can Luna is an exclusive seafront villa in Ibiza — a rustic stone retreat set within lush gardens, where local architecture and contemporary comfort meet under the Mediterranean sun.
The property's central stone tower and its squared, modular forms inspired the brand symbol and letterforms. The identity balances rustic sophistication with a refined simplicity, and the palette moves between the warmth of daylight and the depth of night — 2025